April 29, 2006

Pfizer Advertising Celebrex Again

As it resumes advertising its controversial painkiller Celebrex, Pfizer, the world's biggest drug maker, is offering consumers a mixed message. Sixteen months after the company stopped advertising Celebrex over concerns about its heart risks, Pfizer has returned with new ads that juxtapose folksy imagery with a jarring, bold-face warning about the drug's dangers. "Important Information: CELEBREX may increase the chance of a heart attack or stroke that can lead to death," the paragraph-long caveat begins. (nytimes.com)

Posted by news editor | Filed under: Pain Medication